The global market network for professional co-creation.
Fluent platform.Fluent is a platform that facilitates the next generation workplace. It is a distributed, flexible, virtual working environment, tailor made for co-creation1, which connects the best people with the most meaningful projects irregardless of physical location, and takes care of the incidental complexity and overhead of running great projects with great outcomes.
 Co-creation is when people get together with the primary purpose to make something larger than themselves, to join in a collaboration of creation and stand on the shoulders of giants. Cf with global themes like the Maker movement, and the Burning Man conference in Nevada.
If you're a developer, designer, or PM who wants to work on Fluent projects, click here to join our network.
If you're a company with a digital project you want to get built, get in touch to learn how Fluent can help organise your ideas into a plan for action.
If you just want to talk to one of us, we have public Office Hours. The topic can be anything related to what Fluent is about, so be creative :) Book a 30 minute video chat now.
Fluent manifesto.We believe that work is part of life — life should not be lived in breaks between work. These are some of our core beliefs:
- Autonomy, Mastery, and Purpose (AMP2) over hierarchies, forced promotions, and working without caring.
- Fixed appetite and variable scope over fixed scope and false delivery dates.
- Clear, honest, sustainable commitments over "move fast and break [both people and] things".
- Minimizing and automating away overhead to focus on the essential complexities of a project over multitasking between workstuff and busystuff ad insaneum.
- Meaningful projects over maximizing profits.
- Long term thinking over short term panic.
Today’s technology makes it possible to do knowledge work, and soon almost all kinds of work, from practically anywhere. But many companies still think locally and narrowly about their "human resources"3, forcing people to work long hours in environments where focus and flow and unstress is not a priority.
 Our choice of words to replace the generic and loathed “human resource” and “consultant”, for all the important roles in a project, can be found below. The most critical role in our mind is the Builder — a person whose primary responsibility is to create and build new things.
We believe that humans are not resources, and that with the aid of great processes and tools a person can do their best work from wherever they feel they can do their best work.
Inspiration.Here are some things that inspire us:
- The Long Now Foundation & the Norrsken Foundation.
- Shape Up & It doesn’t have to be crazy at work by Basecamp.
- Why fully distributed is by far the best way to run a software team by Red Planet Labs.
- Awakening from the meaning crisis by John Vervaeke.
- Drive: The surprising truth about what motivates us by Daniel Pink.
- 29k: Personal growth programs in app form, by our friends at Norrsken and Ekskäret in Stockholm.
- Reinventing Organizations by Frederic Laloux.
Autonomy. Mastery. Purpose.
It is the core of what the Fluent Way is all about. Originated by Daniel Pink in his book Drive, AMP defines our core set of values at Fluent. It crystalises three critical things that motivate us humans to do our best work: the desire for freedom, the striving for constant learning and improvement, and a sense of meaning in whatever we do.
When all three values are met, at least in some way, this can result in the rarified state of flow — that optimum state of creativity, problem solving, and an overall sense of well-being and meaning in the world.
Today companies often hire too much, too sloppily, and too nearby. The Fluent Network is a global & strongly linked graph of the best people, connected through truly meaningful and honest recommendations. This is how we can help to build your own virtual team in both a fraction of the time and at a lower total cost.
When you invite someone you trust to the network, you put your reputation behind that recommendation. But in exchange for that gift you gain significant network and platform benefits, including referral fees and a stronger status in the community as a Connector.
As a market network, we strive to provide the staging grounds for the full journey from raw idea to finished product — including all the steps in between, even providing micro funding if necessary. Think of a it as a "Kickstarter for projects".
The Fluent Process is our roadmap from start to finish that makes sure a project outcome has the best chance of success. It starts with the first Raw Idea Workshops with the Client, moves on to Shaping, and then Building where it all comes together.
And with our platform support for Contracts & Escrow — guaranteed payment for delivered and accepted work — the financial risk and the boring & time-consuming overhead busywork that plagues most teams (and particularly individual freelancers) is optimised away.
People are not “resources”, and the word “consultant” is too broad and faceless. We call the people who actually build things the Builders. This is not a mere rewording, but a philosophical statement that puts emphasis on creation (and co-creation) — the stuff of action in the world.
In our dictionary, Builders can be any and all of the following professions: coder, designer, architect, product manager, growth hacker, copywriters, and more — anyone where the primary mode of work is creation.
If there is one group of VIPs that the Fluent Platform really aims to super-serve, it is the Builders. We can be superstars at discovering and defining what we should build, but without the people putting the chisel to the stone, or the fingers to the keyboard, nothing concrete will impact the world.
If there is one role that we consider both key and unique to Fluent, it is the Amplifier. Think of it as a Key Account Manager 2.0, or an entrepreneur-PM-sales unicorn type of personality, who together with the Shaper are the key components in getting a project off the ground.
On the Fluent Platform, the Amplifier is the person who acts as a bridge between the Builders and the Clients — protecting the former from “bad money” and unnecessary interference (to let them focus on their work), and equally important protecting the latter against bad results. With our Fluent mediation process, we can help deal with disputes in the best way possible.
The other key role in Fluent is the Shaper. This person works tightly with the Amplifier and the Client during the earliest phase of each project, to define what should be built and how. They are also crucial for working continuously over several cycles to shape long-term projects.
The result of the Shaping phase is the Pitch, which is the foundation of any project and describes what will be built during a Build Cycle.
During the shaping we also start to get an idea of technical and other requirements, and can start to look early for the best Builders to help make this hypothesis into reality.
As a participant in the Fluent Platform, the Client shares our values and agrees that AMP is the best way to generate both great results and happy teams that can produce long-term value in a sustainable way.
Clients come to Fluent to access the best Shapers and Builders, and to get more work done with less friction and higher quality. Their experience and deep understanding of their own industries and businesses is a great source of learning for everyone in the network.
Great clients bring a sense of purpose and long-term vision to their projects, leveraging the world-class talent in the Fluent Network to change the world bit by bit. This helps to fulfil both individual aims and the common goals we all share.
Think of the Connector as a combination of talent scout, recruiter, mentor, and knower of technical stuff. This role is the key to help evaluating a project’s need for people, and then setting out to discover them.
Availability is one of the trickiest parts of the job: you don’t just need the best people, with the right skills, and highly motivated to join a project; you also need them at the right time. The Fluent Platform helps with this by introducing availability schedules for each member in the network — a project can set a desired date range for when it could start the Build phase, and our search algorithm will help match that plan against the best people who actually have the time to do the work.